After writing Dr. Pepper, here is what they had to say:

“December 5, 2011
Dear Mr. Graham:

Thank you for contacting us about Dr Pepper TEN.  Your comments and inquiries are appreciated because they provide valuable feedback about our brands.

We regret that you were unhappy with the advertisement. We have a huge female customer base that has been satisfied with Diet Dr Pepper as their beverage of choice for years; however we learned through extensive market research that there was a gap in our male audience that was looking for a low-calorie alternative to regular Dr Pepper that lacked the diet imagery.  We created Dr Pepper TEN to fill that void. Dr Pepper TEN features steel-grey packaging with rivets and a manly tagline, “It’s Not For Women.” We also know Dr Pepper TEN will appeal to both men and women, however the marketing strategy is tailored to our market research and filling the need of the male target with the tongue-in-cheek marketing campaign.  When we tested the Dr Pepper TEN tagline, “It’s Not For Women” with consumers, many women said, “I’ll be the judge of that.”  Who are we to stop them? Please be assured that we are sensitive to the views of all consumers. We will forward your concerns to our marketing department and advertising agencies for their review when developing future ad campaigns.

Thank you for taking the time to contact us. We hope that you will continue to purchase and enjoy our products.

Sincerely,

Consumer Relations”

Oh, I guess that makes everything you did okay.

Just kidding. Dr. Pepper boycott, I guess.